Gathering a community around a store to connect customers and sellers is one of the objectives of the Leroy Merlin community of Tourcoing. The exchange, sharing around DIY projects are part of the topics on the community.
Setting up a powerful and intuitive content editor allows the editor to publish and distribute with great control. Members can also post content found in a newsfeed and profile.
Facebook ads campaigns and contests are regularly organized to increase the number of members and create user-generated content (UGC).
Integrated and implemented on the platform, they helped to enhance the editorial content by linking them to the themes addressed. They have significantly increased the contributions and stimulated sharing on different channels by members.
One year after the launch of Auchan & Moi, the community has attracted interest from its audience. It has had a positive impact on SEO, the dissemination of editorial content and interactions with its members.