Auchan & Moi Customer project

A community around interests and a strong brand

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  • Motion design
  • Design & Design
  • Development
  • Integration with SI, CRM and SSO

Gathering a community around a store to connect customers and sellers is one of the objectives of the Leroy Merlin community of Tourcoing. The exchange, sharing around DIY projects are part of the topics on the community.

Valorization of the content

Setting up a powerful and intuitive content editor allows the editor to publish and distribute with great control. Members can also post content found in a newsfeed and profile.

The newsfeed
The newsfeed
Preview an article in the newsfeed
Preview an article in the newsfeed
Detail of an article
Detail of an article
Member profile
Member profile
Status posted by a member
Status posted by a member
Acquisition and commitment

Facebook ads campaigns and contests are regularly organized to increase the number of members and create user-generated content (UGC).

Facebook ads
Facebook ads as a carousel
Jeu concours
Contest: To your recipes!

Integrated and implemented on the platform, they helped to enhance the editorial content by linking them to the themes addressed. They have significantly increased the contributions and stimulated sharing on different channels by members.


One year after the launch of Auchan & Moi, the community has attracted interest from its audience. It has had a positive impact on SEO, the dissemination of editorial content and interactions with its members.

  • 1 000 000 + pageviews
  • 20 000 + users's interactions
  • 1 000 + published content
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