Marketing Research Office

Qualimetrie

Make customer experience your profitable differentiator. A key player in CXM in Europe, our customers rely on our expertise to measure in the right place at the right time, benefit from particularly advanced distribution and animation tools and draw on our expertise to read between the lines and anticipate more

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Qualimetrie & Potion

Qualimetry builds on the Potion solution for ephemeral study community management. Potion offers us the opportunity to "Collect customer stories in real time and co-build with our customers".

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Get started with Potion and Qualimetrie

Launch your community with Qualimetrie and Potion and make your community project a success.

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Analysis of the emotional in the shopping journey

Collect and analyze the emotional generated during a visit to the point of sale thanks to the "affect tag band" bracelet and its dedicated application.

Quality Monitoring

Raise awareness of all customer service stakeholders on the quality of service. For this we rely on monthly measures of performance, training with specific measurement grids and finally the animation of the results and the implementation of action plans.

Anchor the quality culture at the point of sale

Harmonize the commercial posture. Implementation of point-of-sale measures thanks to mystery shopping. Benchmark + Market intelligence to define the standards of the shopper course. Accompaniment and intervention in annual convention before all actors.

Animate quality on BtoB clients

Put the customer back in the center of the organization. Accompaniment in the upstream phase and hot surveys by email on key points of the customer journey. Telephone survey over the water. Alerts processing and verbatim analysis. Finally, centralization and dissemination of data on a dedicated portal.

Get started with Potion and Qualimetrie

Launch your community with Qualimetrie and Potion and make your community project a success.

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