How Voice Search Trends are Changing SEO
People are natural talkers, it’s a quick and easy way of communicating that people default to on the go. It’s only natural that voice recognition is becoming more and more common in computer technology, especially on mobile devices. Making adjustments for the voice search function will be essential for successful SEO in the very near future.
Mobile devices are coming to dominate the consumer electronics world. Mobile searches officially passed desktop searches in 2014, and they’re continuing to grow at a steady rate into. All mobile devices are using voice search functions, and in increasingly sophisticated ways. Mobile giants like Microsoft, Google, and Apple are investing millions of dollars into advanced voice-responsive assistants like Cortana and Siri. These personal assistants are sophisticated AI that use voice recognition software to manage a person’s entire mobile device experience. They treat voice search inputs like actual conversations, and understand the implications for this new standard are essential for the future of SEO.
The idea of a computer that has a conversation with you is an iconic part of people’s expectations for the future. From Star Trek to 2001: a Space Odyssey, computers talk with their users as naturally as any living assistant. But it’s not just technology giants and sci-fi fans that are pushing this kind of technology anymore.
Domino’s Pizza does it right
Take Domino’s Pizza, for example. Their newest mobile app includes voice ordering as its star feature. Press a button and “Dom” shows up, Domino’s complete voice assistant. Dom offers an experience that is as close to ordering Pizza by telephone as possible, all with the benefits of having complete access to all the technical details about the order on the screen of the device.
Keywords no Longer Key
Typing is a pain, and people want to do as little of it as possible. Long strings of words with thematic associations are easy to form and come effortlessly to the user. But the shift from typing to speech comes with a shift in the language used, and a new area of search expertise: semantic search. SEOs can’t rely on statistically derived keyword lists anymore. The language of search is expanding, and views about how to reach and engage audiences has to expand with it. Google has been conducting extensive research on the differences between written and spoken searches, and what they’re learning about semantic search behaviors is influencing all of their new search algorithms.
You won’t have to rewrite all of your content, but modifying your SEO approach to accommodate semantic search will yield better results. The times change, and we have to change with them. The use of natural human speech, if anything, only increases the emphasis on detailed and quality content that is genuinely useful to users.