What are the 2 Keystones of Your Brand Community Building?
There is no denying it. With the amount of social interaction and brand-to-consumer communication possibilities inherent to the web, online brand communities are the best way to generate brand trust as well as repeat customers. If growing your business to the heights of Starbucks and Coca-Cola is something you’d like to see happen (who wouldn’t), investing in an extensive online community if the first step you should be taking. But where exactly does one begin a task such as this? Well, keep reading and I’ll tell you.
Develop Your Social Media Network
Emphasis on the word network here. It isn’t enough anymore to have a single Facebook page or a Twitter post once every blue moon. You need to have your social media accounts interact with one another and be as extensive, as widespread as possible. The goal here is to reach out to as many people as the internet will allow. Just think about the possibilities!
Establish solid Facebook, Twitter, Youtube, Pinterest, Tumblr, and Instagram pages and link them all to one another—this is the foundation of your network. However, you can’t simply have these pages online and looking nice, that won’t be enough. You need to update them…daily if possible! (At least the Faceboook and Twitter). As for the Youtube, Pinterest, Tumblr, and Instagram, try to update once every other week if possible. Youtube can maybe be once every month or two, or when you have a great viral video idea.
Promote Consumer Interaction
This is key. The whole point of developing an online community is to make your customers feel welcome by your brand; to feel like they are a part of it. You need a platform that can highlight this important element of the consumer-brand relationship. Perhaps providing a message board is a good way to go, a little outdated, but still effective. Better yet, maintain a regularly updated blog and enable a comments section. Allow your demographics to interact with one another and, in turn, feel a closer bond with the brand.
One great example of an online community promoting consumer interaction can be found in Starbucks’ brand community. They have an entire website devoted to hearing out customer ideas for improving the company. You can go to www.mystarbucksidea.com to see exactly what I’m talking about.
Consumers want to feel valued, important. Remind them that they are by developing an awesome online brand community today!