Are you interested in Live Shopping?
Click here to discover Caast, the solution used by Google, Adidas, Clarins and many more.
Ask for a demo

Get a personalized demo of the Potion solution

< Back to the Blog

How to Build Your Brand Community


When you have your own brand, you have to put yourself out there. You have to know how to market yourself successfully. If you don’t, your target audience will simply fall back asleep. You don’t want that to happen. Which is why here are three guidelines including some trends you need to keep track of.

Your raison d’etre must be obvious

The latest trends include a good reason for visiting. It’s not in the message you send to someone. It’s not in the position you hold online. In order to be a success, you have to give your customers a reason to be there. Your customers need a reason to come back. You could hold the number one position online; however, if you don’t give them a reason to stay, they won’t.

What kind of customer do you want to get? Speak to your customers and listen to them. This is another trend, listening. Allow your customers input as to the model you choose. If you really want their attention and their support, you have to give them a reason to be there.

Your connections are everything

Look at where you make your most valuable connections. Is it at a trade show? If it is, extend this invitation to them online. Duplicate those connections to your product. If you really want your brand to succeed, you need to communicate. This is another trend that most don’t even recognize. This trend involves you staying on top of the communication. If their is a complaint over something, work hard to fix it. Your customers will appreciate you more, if you put your money where your mouth is.

Never underestimate the power of your words and message. Sometimes one simple line can mean the world to someone else. Remember this when you create your content. Your content is not just selling your brand, it’s selling you. You are your product.

Let’s keep it clean

Start off small. This is always the first rule of thumb. You should also consider what your words are saying. In other words, no profanity. Keep it clean and general. Your customers will actually get turned off by the trend of profanity. Start a new trend. Be clean. You will gain a larger loyal customer base doing this.

Keep It Simple Stupid. KISS is the key phrase that most business and content marketers should keep in the back of their heads. People on the internet fall into two categories. The first one is where your customers will sign on right away. The other category is known as the “lurkers.” These are people who might hit the “like” button. They might glance at something. These people will never sign on right away. They are simply looking to “check things out.”

No matter which category of people you attract, keep it simple. Let your content be fluid and as general as possible. People respond to this. They don’t respond to a lot of words. Most people don’t want to put too much thought into something. Allow your marketing content to follow this pattern.

Tell us about your project

Need help ? Contact us

Your browser is outdated

Update your browser in order to properly display this website. Update now