How to Foster Creativity in your Content Creation Process
After engagement, content creation is one of the most important aspects to consider when building online communities. Some of the best-known Internet brands these days fully owe their success to their strategic content creation processes; here we are talking about brands such as the Huffington Post and Buzzfeed.
You should always approach the content creation process from a creative and strategic point of view. Here are four ideas to help you in this regard:
1. Determine Your Quality and Quantity Needs
When it comes to creating new content for your online communities, you need to consider both quality and quantity. The two brands we previously mentioned, Buzzfeed and the Huffington Post, manage business models that require them to produce high-quality content around the clock; this may not be the case for your particular company, but your online community will have a certain expectation of content quality and frequency that you need to pay attention to. Pay attention to your analytic reports and note how your online community reacts to long, well-researched articles in comparison to animated GIFs; the same goes for short blog posts versus longer videos.
2. Come Up With Creative Ideas
In addition to reading popular websites Buzzfeed and the Huffington Post, you should also review print magazines, newspaper, previous posts that have been popular, and any content that has elicited more comments than usual. By conducting this review, you will notice how ideas for content creation will flow smoothly; this is because your mind is engaged in a creative process that will ensure that the content you produce will be of interest to your online community.
3. Keyword Research
Write down the creative ideas you came up with and condense each of them into one or two descriptive keywords; these will ideally be longtail expressions to be incorporated in the headline of your post as well as in the body and description. To gauge how effective these keywords will be in attracting prospective new members to your online community, you should run them by Google Trends. Let’s say, for example, that the owner of an online travel agency chooses to create content related to the keyword “Jurassic World.” Researching this summer blockbuster on Google Trends in mid-2015 reveals an evolution in interest that started in November 2014 and greatly piqued in June 2015, particularly in the United States.
4. Add Images and Fun to Every Post
Even if your intended content is an animated GIF, you should strive to include another image that is interesting and fun. In the case of Jurassic World, don’t settle for the copyright-free movie poster that everyone is using; think about cartoons and other dinosaur-related images that your audience may find funny.