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The 5 Key Steps of Conversion Funnel

Chandler erisman

Setting up an effective conversion funnel is imperative for attracting and retaining as many customers as possible. Once you understand the five steps of a conversion funnel, you’ll be able to improve the funnel on your website.

1. Acquisition

Naturally, the first step in a conversion funnel is customer acquisition. It’s kind of hard to convert someone that doesn’t know you exist. Therefore, you must find out where your target audience hangs out and show up there, so that users can more easily discover you.

Various routes of acquiring customers include social media, SEO (search engine optimization), and forums. Which social media you should use depends on where your target market is clustered. It’s not recommended for a small business to attempt to manage multiple social media accounts, because it will burn you out. Focus on a select few that are ideal for your target audience. Concerning SEO, to become ranked on the first page of Google, you either have to be lucky or perform keyword research and implement SEO skills. You can still use this SEO tips.

2. Activation

After you’ve successfully directed someone to your website, the next goal is to keep him on your page long enough to take relevant action. Let’s say that a user lands on your website and cannot easily navigate. He will most likely close the browser in frustration over not being able to quickly find what he wanted.

Thus, user experience and web design are other critical components to make your funnel conversion work. If someone leaves because of poor user experience or the web design doesn’t look professional, then he cannot continue through your funnel.

3. Retention

The third step of the conversion funnel process is to have the user return to your website. Most people don’t make a purchase during their first encounter with you. It takes about seven visits before someone converts. You don’t want someone just coming back once. You want him to regularly return.

Methods of retention include creating an email newsletter and regularly updating your blog. It sounds logical that if you are interesting enough, people will be interested. The key is then to find out what will catch your customers’ attention.

4. Revenue

After you have a user routinely reading your content and warming up to your business, you’ll want them to purchase something of value from you. In order to sell a good or service to someone, you’ll need to establish a good revenue model, which is essentially the specifics of how you make money with your website.

Your customers expect brand utility from your business. (What’s brand utility again?) Consider this to settle a strong revenue model while offering free useful tools.

5. Referral

In the final step of conversion funnel, the ideal result is for a user to make a purchase and then spread the word about your business. Word of mouth is still powerful today. Just think about how many times you listened to product advice from people you trust.

To embrace word of month, social medias are efficient ways since users are likely to publicly share their experience if they are happy with your product.

The five steps of a conversion funnel guide a prospect through the discovery phase to the actual purchase. It all starts with customer acquisition and ideally ends with a referral.

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